Use of QR codes in marketing

Created on 16 January, 2024Latest News • 5 minutes read

How can one maximize the usefulness of QR codes in marketing? We explore the most creative and exciting uses for QR codes in digital marketing.

In a digital age where both standards and digital marketing are constantly changing, it's now super important to stay ahead of the curve with innovative solutions.

One of these solutions, which has grown in popularity and uses, is QR codes. These small, black and white codes have gone from being a simple way to track products to becoming a multi-functional tool for customer communication and engagement.

How to maximize the usefulness of QR codes in marketing?

It's not just about linking to a website or displaying a discount code. In this blog post, we will explore the most creative and exciting uses of QR codes that can take your marketing strategy to new heights. From interactive exhibitions to cleverly integrated social media campaigns, the range of possibilities is wide and varied.

Basics of QR codes

QR code, or "Quick Response" code is a type of two-dimensional barcode that can be quickly scanned with a smartphone to provide access to information or a specific service.

Originally, QR codes were developed to track components in the automotive industry, but now these codes have found their way into a number of different sectors, including marketing.

How does a QR code work?

  • A QR code contains information in both horizontal and vertical dimensions, unlike a standard barcode which only has information horizontally.
  • When the code is scanned, the user is usually redirected to a URL, but it can also trigger other actions such as sending an SMS, calling a phone number, or even connecting to a Wi-Fi.

How to Make a QR code

  • There are several websites and applications that allow you to make your own QR code. These tools allow you to customize the code with different colors, logos and other graphics.
  • You can also track how often the code is scanned, which is useful for measuring the effectiveness of marketing campaigns.

Advantages of QR code in marketing

  • Easy to use: No need to type in URLs or perform complicated searches.
  • Affordable: No extra cost for printing as they can easily be included in existing marketing materials.
  • Versatile: Can be used in everything from brochures to billboards and digital media.

Creative uses for QR codes in marketing

QR codes have grown in popularity as a powerful marketing tool. But it's not enough to simply use them to link to a website or product information page. With a little creativity, QR codes can act as a bridge between the physical and digital spheres in a number of exciting ways.

Digital storytelling in physical space

  • Site-specific QR codes can be placed at key points, such as shop windows or historical sites, to offer unique experiences. When the code is scanned, the user can access exclusive videos, articles or audio clips that enhance the experience of the location.

Direct consumer engagement

  • QR codes can be implemented in print advertising campaigns, allowing the audience to scan the code to participate in competitions or polls directly from their mobile device.
  • Codes can also be linked to social media, where the customer can leave a review, share a post, or participate in a live chat.

Interactive displays and product samples

  • By placing QR codes by products in physical stores, you can offer potential customers more detailed product information, user reviews, or even a virtual trial experience.

Spillification of marketing

  • QR codes can be used to launch an interactive game where the user can win discounts or other prizes. The game can be as simple as a puzzle or as complex as a small adventure for the user to immerse themselves in.

Customized customer experiences

  • By using QR codes, you can better segment your target audience by offering different links for different demographics or interests. For example, a QR code in a lifestyle magazine may lead to a different landing page than a QR code placed at a sporting event.

QR codes give marketers a unique opportunity to think outside the box and create engaging, interactive campaigns that go beyond traditional advertising. So, the next time you're considering digital marketing strategies, don't hesitate to explore the many creative opportunities that QR codes can offer.

Case studies: Success stories with QR codes in marketing

Examining real-world applications provides practical insights into how QR codes can be used effectively in marketing.

Here are some interesting case studies that demonstrate the transformative impact of creative use of QR codes.

Increased sales with interactive menus

  • One restaurant replaced its traditional paper menus with QR codes placed on tables. By scanning the code, guests could access an interactive menu with detailed descriptions and even short videos showing how the food is prepared.
  • Results: A significant increase in sales of specialties and beverages highlighted in the digital menu.

Improving the in-store customer experience

  • A clothing chain implemented QR codes next to selected items in the store. Customers could scan the codes to see styling tips, read reviews, or find out more about materials and sustainability.
  • Results: Higher customer satisfaction and an increase in sales of the highlighted products.

Effective distribution of digital content

  • A publishing house used QR codes in their print magazines, which when scanned, led to exclusive interviews, feature articles, or multimedia content related to the print article.
  • Results: Increased user engagement and a significant increase in digital subscriptions.

Viral campaign with guerrilla marketing

  • A start-up company used QR codes in a street art campaign. People who scanned the code were directed to a landing page where they could sign up for early access to the company's services.
  • Results: The campaign went viral and the company gained a significant user base before launch.

As you can read, QR codes can be used across various industries to increase sales, improve customer experience and reinforce the brand.

Concluding words on QR codes in marketing

As we have seen, QR codes offer a number of creative and effective ways to engage customers, from improving user experience to increasing sales. But this is just the beginning.

The potential for innovation in this area is huge, and as a marketing tool, QR codes still have a bright future ahead of them.

Key summary points

  • QR codes are more than just a way to direct traffic to a website; they can be used to tell stories, personalize customer experiences and even launch new products.
  • Bet on creativity: Thoughtful and creative use of QR codes can set your brand apart from the competition and provide an added value that customers will appreciate.
  • Measurable impact: The benefits of using QR codes can often be quantified, making it easier to adjust marketing strategies as needed.

Next steps

  • If you haven't yet adopted QR codes in your marketing strategy, now is an excellent time to start.
  • For those already using QR codes: Consider how you can expand or improve your current practices to extract even more value from this versatile technology.

Finally, whether you are new to the concept or have already implemented QR codes in your marketing plan, it is important to remain up-to-date on the latest trends and best practices.

So take the chance, experiment, and measure the impact. This will not only improve your marketing strategy, but also offer a more engaging and valuable experience for your customers.