Use of QR codes in business
Created on 23 November, 2023 • Latest News • 5 minutes read
QR codes have now become an integrated part of our digital everyday life. You've probably seen these little black and white squares on everything from posters to product labels.
QR codes have now become an integral part of our digital everyday life. You've probably seen these little black and white squares on everything from posters to product labels, but have you ever wondered what they actually are? Or how they can be used in business?
In this post, we're going to explore just that. We're going to go through what a QR code is, how you can create your own QR code, and we'll explore several exciting ways QR codes are being used in different industries.
Whether you're a small business owner looking for innovative ways to improve your customers' experience, or you're just curious about technology, this blog post is for you. So, hang on, and let's explore the fascinating world of QR codes!
What is a QR code?
Let's start with the basics. QR stands for "Quick Response", which means "fast response" in English. This already gives a hint of what these codes are all about: fast and efficient information sharing.
A QR code is a type of two-dimensional barcode. Unlike the traditional barcode, which can only store information horizontally, a QR code can store information both horizontally and vertically. This allows it to hold much more information than a regular barcode.
So what does a QR code look like?
Well, originally it consisted of black squares arranged in a square pattern on a white background. But now with services like QR-code.no, a QR code can come in many different designs, shapes and colors.
A QR code can be read using a smartphone or a QR code reader, and they will then provide quick access to information, such as a website, a text, contact information, or a geographical location.
Origin of the QR code
The QR code was originally invented by Japanese company Denso Wave in 1994 to track car parts during production. But the technology has since evolved to become a powerful tool for marketing and information sharing in many different industries, which we'll look at in more detail in the next sections of this blog.
But before we go any further, you might be wondering: "Can I create my own QR code?" The answer is yes, and in the next section we'll explain how.
QR code generators
So you're interested in creating your own QR code? Great! It's surprisingly easy, thanks to something called QR code generators. These are tools, often available online, that allow you to create your own QR codes in a few simple steps.
Here's how it works:
How to create your own QR code
Choose a QR code generator: There are many different QR code generators available, both free and paid, but we of course recommend our service QR-kode.no as it includes both free and paid features.
Decide what the code should contain: Do you want the code to link to a website? Maybe you want it to contain your contact information, or a specific text? Whatever it is, enter the information in the generator tool.
Generate the code: Once you've entered your information, click the "generate" or "create" button. Voila! Your own QR code is now created.
Download and use the code: Now you can download your QR code and start using it in different places. For example, you can add it to your business card, use it in marketing materials, or post it in your store for customers to scan.
Types of QR code generators
When it comes to choosing a QR code generator, there are a few different factors to consider. Some generators offer basic features for free (like here at QR-kode.no), but may require payment for more advanced features, such as customizing the look of the QR code, or tracking statistics on how the code is being used.
Other generators may be completely free, but may not offer as many features.
It's also worth noting that while most QR codes are black and white, there are some generators that allow you to create colorful QR codes, or even add a logo or image in the middle of the code. This can be a good way to make your QR code stand out.
Advantages and disadvantages
Using QR code generators comes with a number of advantages. They are easy to use, they give you the ability to customize the information you want to share and they can be a powerful tool to improve your customers' experience. But there are also some potential downsides to be aware of.
For example, if you use a free generator, you won't always have access to all the features you need. Also, while QR codes are generally secure, there is always a risk that a dishonest person could create a malicious QR code, so it's important to always scan codes from sources you trust.
But now that we know how to create QR codes, let's explore some specific ways they are being used in business, as there are many innovative and exciting uses for them!
Using QR codes in business
QR codes have become an invaluable tool in business because of their ability to connect the physical world with the digital. They are easy to create, easy to use, and can be adapted to almost any situation. Let's look at some of the most popular uses.
Marketing
In marketing, QR codes can be used to give potential customers quick access to information about products, services, or promotions.
You can place them on posters, flyers, product labels, or even in store windows.
When customers scan the code, they can be taken directly to your website, access special offers, or learn more about what you have to offer.
Restaurants and takeaway food
In the restaurant industry, QR codes have become a popular way to offer contactless menus and orders.
By scanning a QR code on the table, customers can view the menu, place orders, and even pay for their meals, all from their own phone.
Event and ticket management
QR codes are also often used in event and ticket management. When you buy a ticket to a concert, a play, or a sports match, the ticket will often have a QR code on it.
At the entrance, organizers can scan the code to confirm your ticket, making the check-in process quick and smooth.
Tourist attractions
At museums and tourist attractions, QR codes can give visitors access to more information about the different exhibitions or sights.
For example, a QR code next to a piece of art can link to a video where the artist discusses their work.
Real estate
For real estate agents, QR codes can be used on "For Sale" signs to give potential buyers more information about the property.
Scanning the code can provide access to photos, floor plans, or details about the neighborhood.
Healthcare
In healthcare, QR codes can be used to give patients access to health information, medical forms, or appointment bookings. They can also be used to track medical devices and medications.
As you can see, there are almost no limits to how QR codes can be used in business.
But, is it free to create a QR code? And how long does a QR code last? Let's look at these questions in the next section.